Deal And Kennedy Corporate Culture Pdf Merge
Table of Contents Executive Summary List of Abbreviations List of Figures 1 Introduction 2 Problem Definition 3 Objectives 4 Methodology 5 Main Part 5.1 Theoretical Models of Corporate Culture 5.1.1 Deal & Kennedys Four Cultures Model 5.1.2 Edgar H. Scheins Three Levels of Culture 5.2 The Need for Culture Change 5.3 Ways to Change Culture 5.3.1 Cycle of Cultural Evolution in Organizations, Dyer 5.3.2 Culture-Management-Process 5.4 Problems and Limitations of Changing 5.5 Business Case “Credit Mutuel Group” 6 Results and Conclusion Bibliography Executive Summary Corporate culture is an important phenomenon of organizations. 
Values, visions, norms, language, beliefs and habits of the organization are fixed in the cultures contents. A good working culture is important for the company’s success and profit situation.
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The globalization leads to a dramatic process in the economic markets. Takeovers, cooperation and mergers are typical consequences of the new economic era. This market process is also responsible for the collision of corporate cultures. Different needs justify that willful intervention in the culture system after a takeover. Dissatisfaction, isolation and inefficiency are only a few reasons why a cultural change is recommendable. For a successful change it is decisive to know everything about the old culture and to know what to do for changing it.
Deal And Kennedy Corporate Culture Pdf Merger
Several theoretical models and strategies have been developed for this issue. The most reason why a change fails is that problems and limitations have not been taken into consideration or have not been handled the right way. Culture-guides should lead the employees thru the changing process and should help orientating.
Organizational Culture Models 2. Schneider, Deal and Kennedy, Cameron and Quinn. This outside focus reflects in their corporate culture. Deal and Kennedy's Cultural Model. In their work on the subject of culture, Deal and Kennedy suggested. Deal and Kennedy's book on Corporate Culture was quite.
The change of a culture is a long way and many do are not patient enough to wait. The success of a change is based on many task but the important task is to recognize that problems occurring during the changing process are usual and the solving of these problems lead to the new culture.
Problems are indicators for mistakes or wrong planning which have to be solved. Changing operators have to recognize problems as chance for succeeding.
List of Abbreviations illustration not visible in this excerpt List of Figures Figure 1: Deal & Kennedy “Four Cultures Model” Figure 2: Edgar H. Scheins Three Levels of Culture Figure 3: Cycle of Cultural Evolution in Organizations, Dyer Figure 4: Culture-Management-Process Figure 5: Comparison Citigroup Inc. Credit Mutuel Group 1 Introduction In the age of globalization, markets become more and more dynamic. For reasons of synergetic potentials, improvements in productivity and possible savings many companies are looking for investments to make themselves more efficient [1]. Today, takeovers or mergers and acquisitions are usual part of economic life and make a high demand on the work of the Human Resource Department. In the first half year 2012 over 20.000 transactions were counted in this sector in spite of the Financial Crisis we are facing these years [2].